Dove offers special care even for the most demanding hair. The luxurious shampoo has been specially developed to strengthen and protect the color of dyed hair. Regular washing, styling and UV rays have a detrimental effect on dyed hair: it loses color, fades and becomes lifeless. Dove Colour Care Vibrancy shampoo with toning color and collagen cleanses, gently nourishes and leaves hair looking luxurious. Directions: Apply a generous amount of shampoo to wet hair. Work into a lather and rinse thoroughly.