Turns every car journey into a fun, gut-free sensory adventure. The Ride Time activity book attaches easily to the neckrest of the car seat and offers toddlers stimulating textures, silicone bubbles, rustling fabrics, hide-away flaps and movable little cars at their fingertips, whether they're facing or facing the road. Designed to soothe little travellers and stimulate their curiosity, it transforms hectic moments in the car into enriching moments of play that stimulate their development. It's ideal for curious explorers from 12 months upwards. Its ingenious design, focusing on vehicles and movement, helps toddlers make the connection between their play and their real-life travel experiences. Squeezing the bubbles, lifting the flaps and manipulating the small parts all help to improve hand-eye coordination. Different textures, crinkling sounds and tactile elements stimulate sensory perception and concentration. Interactive play encourages an understanding of cause and effect. The bright colours, car movements and contrasts encourage concentration and visual development. Gentle sensory stimulation and stimulating play features help toddlers stay calm, relaxed and serene during journeys.